Signs Your Website Needs Redesigning
Start by checking whether any of the following apply to your current website. If several of these are true, a redesign is likely worth considering.
It looks outdated
Old fonts, layouts, and colours make your business appear less credible than competitors.
Hard to use on mobile
Most visitors are on their phone. If the site does not display properly on mobile, you are losing enquiries.
It loads slowly
Slow load times frustrate visitors and damage your search engine rankings.
No enquiries coming in
If the website gets traffic but generates no contact forms or calls, the design or messaging may be the issue.
The content is old
Outdated pricing, services, or business information makes your website unreliable for potential customers.
Services are unclear
Visitors should understand what you offer within seconds. If they cannot, they will leave.
It does not build trust
Without reviews, photos, or clear contact details, visitors have no reason to choose your business.
Check Your Homepage
Your homepage is usually the first page visitors see. Work through these four questions about it:
- Is your main offer clear? A visitor should immediately understand what you do and who it is for.
- Is there a strong call to action? Make it obvious what the visitor should do next — call, email, or fill in a form.
- Can visitors understand what you do in seconds? If the answer is unclear, the homepage messaging needs to be improved.
- Is contact information easy to find? A phone number or contact link should be visible without scrolling.
Check Your Mobile Experience
More than half of all website visits happen on mobile devices. If your website is difficult to use on a phone, you are losing a large proportion of potential customers before they have even read a word.
Test your website on your own phone right now. Ask yourself:
- Is the text easy to read without zooming in?
- Do buttons and links have enough space around them to tap accurately?
- Does the page load quickly on mobile data?
- Is the navigation simple to use on a small screen?
If any of these fail the test, mobile usability is a priority area for your redesign.
Check Your Trust Signals
Trust signals are the elements that help a visitor feel confident that your business is legitimate and worth contacting. Check whether your website includes:
- Reviews — star ratings or written reviews from customers you have worked with
- Testimonials — short quotes from happy customers that explain what you helped them with
- Photos — real images of your work, team, or premises rather than generic stock photography
- Case studies — examples of problems you solved and the results you achieved
- Clear business information — your trading name, location, and what type of business you run
- Contact details — a phone number, email address, or contact form that is easy to find
Missing several of these is a common reason why visitors leave without making contact, even if they found the website through a search.
Check Your Service Pages
Service pages help explain what your business offers in detail and support search engine visibility. Each major service your business provides should ideally have its own dedicated page — not just a brief mention on the homepage.
A good service page should include a clear description of the service, who it is for, what the process looks like, and a call to action at the end. If your services are only summarised in a few lines on one page, there is real opportunity to improve how customers understand and find your business.
Check Your Calls To Action
Every page on your website should make it clear what a visitor should do next. Work through this checklist for your existing site:
- Contact buttons — clear buttons that link to a contact page or open an email
- Quote request forms — a simple form for visitors to request a quote or start a conversation
- Phone links — a clickable phone number that dials automatically on mobile
- Clear next steps — copy that tells the visitor exactly what to do and why it is a good idea
What To Do If Your Website Needs Redesigning
If you have worked through this checklist and identified several areas that need improvement, a website redesign is likely to make a meaningful difference to your business.
A redesign can help improve:
- How professional your business looks to potential customers
- How clearly your services and contact information are presented
- The number of enquiries and calls the website generates
- How well the website performs on mobile devices
With Pay Monthly Websites, you can request a free redesign first and only pay monthly if you are happy with the result. There is no upfront fee and no obligation to continue if the design is not right.
Frequently Asked Questions
How do I know if my website needs redesigning?
If your website looks outdated, does not work well on mobile, or does not generate enquiries, it may need redesigning. Work through the checklist above to identify specific areas to improve.
Can I redesign my website without paying upfront?
Yes. With Pay Monthly Websites, we design first and you only pay monthly if you like it. If the redesign is not right for you, you walk away at no cost.
Will a redesign help my business?
A better website can help your business look more professional, explain services clearly, and generate more enquiries — particularly if the current site fails several of the checks above.
Can I cancel later?
Yes. You can cancel with 30 days’ notice at any time. There is no lengthy minimum term.